Because the tape should be applied for you, not copied from a photograph on the internet.
The direction, position and amount of stretch used when applying kinesio tape may vary depending on the area being treated and the reason I’m using it.
Two people with discomfort around the same joint may have completely different contributing factors.
That’s why I don’t believe in a one-size-fits-all approach to treatment.
Your assessment guides what I do, including how and when I use kinesio taping.